Al Bannai & Co: Rebranding for a Leading UAE Legal Practice
Brand Strategy & Identity for a 16+ yr old UAE based law firm.
ABOUT THE PROJECT
For B2B services, how they look and present themselves is extremely important, especially as they expand.
After more than a decade of serving individuals, families, and businesses across a wide range of legal matters, Al Bannai had established itself as a trusted name in the UAE's legal landscape. However, as the firm evolved, its visual identity no longer reflected the quality of service and expertise it offered.
The challenge was to create a law firm brand identity that felt contemporary and professional while remaining approachable to clients seeking legal guidance during important moments in their lives and businesses.
The new identity needed to appeal to a broad audience while reinforcing the firm's position as a trusted legal partner.
PROJECT TYPE
Brand Strategy & Identity
YEAR
2025
TIMELINE
<2 weeks
OUR SOLUTION
Suramya wanted to create a visual identity system capable of supporting the firm's next phase of growth while maintaining continuity with the reputation it had already established.
Al Bannai's logo was built around the concept of a shield—a symbol commonly associated with security, trust, and protection. This became the foundation of the logo system, representing the firm's role in helping clients navigate legal challenges with confidence.
An arrow element was incorporated into the mark to symbolise forward movement and guidance. Together, the two ideas communicate both protection from present challenges and direction for future decisions.
To strengthen the firm's local relevance, the brand also incorporated Arabic typography alongside the English wordmark, creating a visual identity that feels rooted in the region while remaining internationally accessible.
The resulting identity helps the firm present itself consistently across client communications, marketing materials, and future brand applications.
THE RESULTED IMPACT
After the rebrand, Al Bannai gained a refined visual identity that balances authority with approachability, helping the firm communicate trust, guidance, and expertise more effectively.
Suramya's Impact On Al Bannai & Co
Suramya helped Al Bannai & co update and rebrand their almost two decade old law firm.
Before Suramya
ⓧ Low brand recognition
ⓧ Unclear branding
ⓧ Easily mixed in the crowd
With Suramya
✓ Easily recognised & remembered by ICP
✓ Clear positioning and identity
✓ Clear Identity elements for increased recall
