The Branding Process
Discovery Workshop
We start with a conversation — to understand your brand, goals, and vision. Through guided exercises, we uncover what truly makes your brand unique
Research & Analysis
We dive deep into your audience, market, and competitors — studying personas, buying behaviour, and trends to find opportunities for clarity and distinction.
Brand Naming (where needed)
If you’re starting from scratch, we help you find a name that feels right — rooted in meaning, easy to remember, and aligned with your story.
Strategy & Creative Direction
Here’s where we shape the foundation — defining your positioning, tone, and visual direction to guide everything that follows.
Design Concepts
We bring ideas to life through thoughtful design — exploring logo systems, colour palettes, typography, and visual language that express your brand’s essence.
Execution
Once the identity is ready, we take it across key touchpoints — from packaging and print to web and digital — ensuring everything feels consistent and cohesive.
Guidelines
We document your brand system into a clear, practical guide — covering logo usage, colours, typography, imagery, tone, and applications.
It ensures consistency across teams and touchpoints, helping your brand stay coherent as it grows.
We wrap up the project with a clear, easy-to-follow brand guide — your roadmap for keeping the brand consistent and confident across every platform and partner.
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Or call us on +91 93739 70195
