A hotel & brand built for the moments that matter the most
Complete branding for Cheer Hotels & Resorts
Cheer Hotels came to us with a building under construction and a vision. No name, no identity, no story. Three properties under construction simultaneously — a 4-star and two 3-star locations — with no clarity on how to brand them together.
The ambition was clear: launch at 4-star, build toward 5. That meant the hotel brand identity had to do serious work from day one by winning over premium families booking weddings, couples celebrating milestones, and business travellers expecting consistency.
And it all needed to be done fast enough to brief the interiors.
PROJECT TYPE
Branding
YEAR
2023
TIMELINE
<4 weeks
THE SOLUTION
We started with the name. At the heart of Cheer Hotels is celebration — weddings, milestones, family gatherings. These moments are the core part of the hotel as it is optimised for them.
We named it Cheer. The hotel cheers guests on through life's biggest days and becomes part of their joy.
From there we built a scalable hospitality brand system with a clear architecture:
Cheer Hotels & Resorts: the master brand.
Cheer Royale: the 4-star flagship.
Cheer Inn: the 3-stars.
The system then scaled across every touchpoint for the brand like interiors, signage, uniforms, and menus. All derived from one brand master document.
THE RESULTED IMPACT
By getting complete branding done together Cheer cut down on the branding cost per property by two thirds.
We built a bookable identity that justifies higher pricing from day one. It is now a well known and loved brand. A name families remember, trust, and recommend.
The system is built to scale, making every new property faster to launch. And when the time comes for franchise conversations, Cheer already has the brand infrastructure to make that a straightforward yes.