Elevating Kids Brands with Joyful Yet Strategic Design
The kidswear and kids-focused market thrives on creativity, imagination, and trust.
At Suramya, we help kids brands build identities that capture attention, spark joy, and earn the confidence of parents. From playful designs to premium digital experiences, we craft branding that children love and parents value.
We partner with kids wear, toys & games, education, kids lifestyle, and parenting-based brands whether launching, rebranding, or scaling across India and global markets.
Our Four-Pillar Approach to Beauty Branding
We build wellness brands through four core pillars designed for cultural impact and commercial success.
Brand Strategy
We define a clear and differentiated brand foundation that balances playful expression with parental trust. By understanding children’s behavior and parents’ decision-making, we craft positioning, tone of voice, and messaging frameworks that make your kids brand feel joyful, safe, and credible across every touchpoint.
Brand Identity Design
We design vibrant, age-appropriate brand identities that spark imagination while maintaining consistency and professionalism. From logos and color systems to typography, illustrations, and characters, our visual storytelling ensures your brand is instantly recognizable and emotionally engaging for children and reassuring for parents.
Visual Identity & Packaging
For kids brands, packaging is both a visual attraction and a trust signal. We create packaging that stands out on shelves, communicates safety and quality clearly, and enhances the overall product experience. Our designs are compliant, informative, and playful, supporting repeat purchase and brand loyalty.
UX/UI for E-commerce & Apps
We design intuitive, parent-friendly digital experiences for kids e-commerce platforms, apps, and websites. Our UX/UI approach simplifies navigation, highlights product benefits, and creates smooth purchase journeys while maintaining a warm, child-centric visual language that supports engagement and conversion.
What We Deliver
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Brand strategy & positioning for kids brands
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Kids-friendly brand identity & visual systems
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Packaging design for kidswear, toys & products
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Illustration, mascot & character design
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UX/UI design for kids e-commerce & apps
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Scalable brand systems & launch assets
Why choose Suramya?
Kids brands trust Suramya because we understand both children’s behavior and parents’ buying psychology, enabling us to create brands that are joyful, age-appropriate, and aligned with safety-first priorities. Our approach focuses on building future-proof and scalable brand systems that grow effortlessly as product lines expand across age groups and categories. We believe in inclusive and diverse storytelling, using characters, colors, and communication that represent every child and foster emotional connection. All our designs are compliance-aware, following accessibility standards and kids-friendly communication guidelines to build long-term trust and credibility. Most importantly, our work is performance-focused going beyond visual appeal to drive higher sales, stronger brand recall, and lasting brand loyalty.
Handled 100% by our in-house team
No external vendors. No patchwork work.
Specialised in wellness & Lifestyle Brands
Unmatched experience and Knowledge in the industry
One stop for every touchpoint your brand lives on
From branding & packaging to website - all in one place with Suramya
Ready to create a brand that brings joy and trust together?
Fill the form or call us on +91 93739 70195
