Shahi Ahaar: Restaurant Branding and Identity Design for a Fine Dining Indian Restaurant
A complete restaurant brand from the ground up. From naming and brand strategy to visual identity, menus, packaging, and customer touchpoints.
ABOUT THE PROJECT
Shahi Ahaar came to us with a vision. They wanted to build a fine dining experience inspired by the grandeur of India's royal heritage. They wanted a place that served Indian, specifically mugalai food. Beyond that, the brand had not yet been defined.
Our task was to develop everything from the restaurant name and brand identity to the visual language that would shape the customer experience across every touchpoint.
The result needed to feel premium and palatial while remaining relevant to modern diners.
PROJECT TYPE
Brand Design
YEAR
2025
TIMELINE
<4 weeks
OUR SOLUTION
The process of building the brand began with its name.
"Shahi" translates to royal, while "Ahaar" refers to food or nourishment. Together, the name captures the essence of the dining experience the founders wanted to create.
From there, we developed a visual identity inspired by elements commonly associated with royal architecture and heritage.
The logo combines the strength and symbolism of a tiger with architectural forms inspired by palace arches. These elements work together to create a brand identity that feels regal, distinctive, and timeless without becoming overly ornate.
The visual system was designed to communicate luxury, hospitality, and cultural richness while remaining versatile across both physical and digital applications.
THE RESULTED IMPACT
The final brand identity transformed a simple idea into a fully realised hospitality brand.
From naming to visual identity, every element was designed to support the restaurant's royal positioning and create a cohesive customer experience. The combination of the tiger emblem, palace-inspired forms, and refined visual language gives Shahi Ahaar a distinctive identity within the competitive restaurant industry.
The result is a restaurant brand that feels rooted in tradition while delivering a contemporary fine dining experience.
Suramya's Impact On Shahi Ahaar
Suramya helped Hestia update and rebrand their packaging range for kid's oral supplements in various natural flavours.
Before Suramya
ⓧ Low product recognition
ⓧ Limited scalability
ⓧ Easily forgotten packaging
With Suramya
✓ Easily recognised & remembered by ICP
✓ Easily scalable for new SKUs
✓ Increased product Recall
