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Cafe & Lounge designed to go from sunlight to moonlight with ease
Complete Branding for Eden Hour
PROJECT TYPE
When the client approached us, all they had was a vision: to create a place that could effortlessly move from day to night. A place that feels elevated, inviting and social.
The challenge was turning that feeling into a name, a brand story, and a hospitality brand identity that could work as both - a cafe and a lounge.
PROJECT TYPE
Branding
YEAR
2025
TIMELINE
<4 weeks
THE SOLUTION
We built Eden Hour around one idea: timeless joy. A place where every hour feels like an escape. The name itself became the brand's philosophy, 'Every hour can be an Eden Hour'.
The café brand identity uses a refined colour system that shifts naturally between daylight and low-light environments.
From naming and brand language to logo design for cafés, brand guidelines, social media assets, and menu collateral — every element was crafted to evoke warmth, allure, and balance.
The client approved the café and lounge branding in a single round. The provided direction is currently also being implemented as an integral part in the interior design of the brand.
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