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A modern financial consultancy tool redefining how businesses experience CFO services
Neo CFO is a accounting, finance, and taxation automation tool designed to streamline and optimise financial processes for businesses.
Neo CFO is for Finance heads & Founders who want to effortlessly and seamlessly manage their accounting tasks, track finances in real-time, and ensure compliance with tax regulations — all from a single, user-friendly platform.
The goal was to develop a distinctive fintech brand identity that helps NeoCFO stand out right from the launch. The client wanted to build it right at once, so it doesn't become a bottleneck later during the website and software creation.
PROJECT TYPE
Visual Identity Design
YEAR
2024
TIMELINE
<2 weeks
THE SOLUTION
Neo CFO exists to flip a ratio. Founders and finance heads are spending 80% of their time on data preparation and only 20% on actual insights.
Neo CFO was built to reverse that.
We made that the design. The logo's percentage symbol comes directly from this shift in data perception. We made #ChangeTheRatio philosophy into a visual design.
That percentage extends as a pattern across the entire B2B SaaS brand identity, creating a unique identifier. We paired together vibrant green and deep forest green for an identity that is bold and stands out from afar without being childish.
THE RESULT
We built the visual identity design to do one thing above everything else: make Neo CFO look like it belongs in the room with funded competitors from day one.
Neo CFO launched with a fintech branding system strong enough to raise on, sell on, and grow on. The visual identity wasn't a cost. It was an infrastructure decision well liked and trusted by the customers.
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