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Rahaveda: Ayurvedic Packaging Design and Brand Identity for a Premium Wellness Brand
Packaging design for a kids' wellness range that needed to win over two audiences at once and ended up defining the brand
ABOUT THE PROJECT
Rahaveda, an Ayurvedic Wellness Brand, was launching in the US market when they came to us.
The brand was launching a range of wellness products including oils, shampoos, lotions, and personal care products, with an initial focus on supplying spas before expanding into the broader consumer market.
The challenge was to create an Ayurvedic brand identity that felt unmistakably Indian without relying on stereotypical imagery or decorative motifs.
PROJECT TYPE
Identity & Packaging Design
YEAR
2025
TIMELINE
<2 weeks
OUR SOLUTION
For Rahaveda, we focused on creating a visual identity that balanced heritage and simplicity.
At the heart of the identity is a custom logo inspired by the Devanagari letter "Ra," creating a subtle connection to the brand's Indian roots. Rather than using traditional Ayurvedic symbols or ornamental graphics, we relied on form, colour, and restraint to communicate the brand's values.
The colour palette draws from ingredients and materials deeply associated with India. Warm terracotta tones bring a sense of earthiness and authenticity, while turmeric-inspired hues introduce warmth and vitality. Together, they create a distinctive visual language that feels premium, calming, and rooted in traditional wellness.
For the packaging we used clean & minimal layouts, simple typography, and a restrained use of colour which helped create a premium presence suitable for both spa environments and retail shelves.
THE RESULTED IMPACT
The final identity and packaging design position Rahaveda as a modern Ayurvedic wellness brand for a global audience.
By combining minimalist design with subtle references to Indian culture, the brand is able to communicate authenticity without feeling traditional.
Here's what the founder had to say about working with Suramya:
"Dishi was knowledgeable and brough a wealth of experience to the table. She was able to provide clarity every time I was a bit stuck and she has also provided valuable feedback from time to time on other creative endeavours."
Rahul Jagtiani
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