Paper Boat didn’t sell drinks, it sold memories. Here’s how this Indian beverage brand used emotional storytelling, design, brand strategy and nostalgia to create an unforgettable identity in a cluttered market. The Rise of an Unconventional Beverage Brand In a market dominated by global soft drink giants like Coca-Cola, Pepsi, and Frooti, a small Indian startup  Paper Boat quietly entered the scene in 2013 with a radically simple idea: to bring back traditional Indian drinks

The “Zero Maida” movement goes beyond food, it’s a powerful lesson in authenticity and brand trust. As consumers shift toward clarity and clean labels, “Zero Maida” shows how simple, honest communication can redefine how people connect with brands. Discover how your brand can find its own “Zero Maida” moment and build trust that truly converts.

A truly global brand connects beyond borders through universal values and cultural sensitivity. At Suramya, we craft cross-cultural brand identities that blend global consistency with local relevance. From purpose-driven strategy to adaptable design, we help brands build authentic, recognisable, and impactful identities across markets worldwide.