In most consumer categories, people don’t buy products.They buy cues, signals, and feelings. Packaging is often the first and sometimes the only chance a brand gets to influence that decision. Long before a customer understands the formulation, ingredients, or performance, packaging has already told them what to expect. At Suramya Branding Studio, we’ve seen this repeatedly across FMCG, beauty, food, wellness, and lifestyle brands: packaging doesn’t just support buying decisi

What Is Brand Identity? Brand identity is the visual and strategic expression of a brand. It includes everything people see, feel, and recognize about a business from its logo and colors to typography, messaging tone, and overall visual system. It is not just a logo.It is the complete personality of your brand translated into design. A strong brand identity ensures that every touchpoint — website, packaging, social media, advertisements looks and feels consistent. What Does

Most D2C brands don’t fail because of products but because of branding mistakes made in their first two years. Here’s what founders often get wrong and how to fix it early.