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FMCG & CPG
Why FMCG Brands Struggle to Build Real Brand Equity
Before You Extend Your CPG Brand, Look at It Through These 4 Lenses, Or Risk Damaging the Brand You Already Built
Most brand extensions are not killed by a bad idea. They are killed by an idea that felt right in the boardroom and never got tested against the four things that actually decide whether a shopper buys it, a retailer stocks it, and the core brand survives the attempt. A new flavour. A new format. A move into an adjacent category entirely. Each of these can be the next growth engine for a CPG brand, or it can quietly cannibalise the trust and shelf space the original product sp
Suramya Design
Aug 811 min read
FMCG Brand Strategy: How to Build a Recognizable Product Brand
Many FMCG brands struggle not because their product is weak, but because their brand identity lacks clarity and consistency. Learn how a strategy-led approach to FMCG branding helps founders improve shelf visibility, consumer trust, and long-term scalability.
Suramya Design
Jan 264 min read
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