Founder-Led D2C Brands

All images used in this article are sourced from official brand assets, licensed stock image libraries, or publicly available resources for editorial purposes only. Suramya does not claim ownership of these images. When it comes to celebrity-driven D2C beauty brands in India,  Deepika Padukone’s 82°E  and  Katrina Kaif’s Kay Beauty  are two of the most talked about. But beyond the star power, the real battleground lies in  branding and packaging, the critical factors that cr

Source: Paradyes official Pinterest https://pin.it/5tHyrIXKt At Suramya, we’re always observing how brands shape culture through design and storytelling. One brand that really stood out to us is Paradyes, the semi-permanent hair colour brand that turned a simple gap in the Indian market into a full-blown movement. This is where branding goes beyond selling—it creates culture, community, and conversation.” Spotting the Gap For years, hair colour in India was boxed into one cat