Paper Boat didn’t sell drinks, it sold memories. Here’s how this Indian beverage brand used emotional storytelling, design, brand strategy and nostalgia to create an unforgettable identity in a cluttered market. The Rise of an Unconventional Beverage Brand In a market dominated by global soft drink giants like Coca-Cola, Pepsi, and Frooti, a small Indian startup  Paper Boat quietly entered the scene in 2013 with a radically simple idea: to bring back traditional Indian drinks

The “Zero Maida” movement goes beyond food, it’s a powerful lesson in authenticity and brand trust. As consumers shift toward clarity and clean labels, “Zero Maida” shows how simple, honest communication can redefine how people connect with brands. Discover how your brand can find its own “Zero Maida” moment and build trust that truly converts.

At Suramya, we believe branding isn’t just about pretty visuals, it’s about building clarity, trust, and connection that fuel business growth. As a branding and packaging design studio in India, we combine strategy, creativity, and cultural insight to craft brands that stand out in crowded markets. From positioning and storytelling to packaging and digital experiences, our approach is integrated, future-ready, and designed to create impact.