Paper Boat didn’t sell drinks, it sold memories. Here’s how this Indian beverage brand used emotional storytelling, design, brand strategy and nostalgia to create an unforgettable identity in a cluttered market. The Rise of an Unconventional Beverage Brand In a market dominated by global soft drink giants like Coca-Cola, Pepsi, and Frooti, a small Indian startup  Paper Boat quietly entered the scene in 2013 with a radically simple idea: to bring back traditional Indian drinks