Paper Boat didn’t sell drinks, it sold memories. Here’s how this Indian beverage brand used emotional storytelling, design, brand strategy and nostalgia to create an unforgettable identity in a cluttered market. The Rise of an Unconventional Beverage Brand In a market dominated by global soft drink giants like Coca-Cola, Pepsi, and Frooti, a small Indian startup  Paper Boat quietly entered the scene in 2013 with a radically simple idea: to bring back traditional Indian drinks

A truly global brand connects beyond borders through universal values and cultural sensitivity. At Suramya, we craft cross-cultural brand identities that blend global consistency with local relevance. From purpose-driven strategy to adaptable design, we help brands build authentic, recognisable, and impactful identities across markets worldwide.