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Teraboo: Organic Kids Clothes and Accessories For First Time Parents
Brand strategy, identity and packaging for an organic newborn clothing brand from Bengaluru.
ABOUT THE PROJECT
Teraboo came to Suramya as a new brand looking to enter a crowded baby clothing market with a more premium, distinctive proposition.
The challenge wasn't simply to make baby clothes look good. It was to create a brand that could communicate comfort, convenience and conscious choice without falling into the familiar visual language of children's brands.
It needed to feel warm and playful without being childish so that the client can later go into maternity and other categories.
PROJECT TYPE
Brand Strategy & Identity
YEAR
2026
TIMELINE
>6 weeks
OUR SOLUTION
We found the opportunity in what Teraboo already did well: reducing the decisions new parents have to make. Taking it slow instead of rushing.
That became the foundation of the brand: minimal colours with a sweet, gentle & comfort vibe.
We needed a symbol for this slower, more considered way of doing things. The tortoise felt like a natural fit.
It also reflected Teraboo’s approach to conscious fashion: thoughtful, useful and made to last.
THE RESULTED IMPACT
Google Review
Dishi and the team built my brand guidelines from the ground up with real rigor. What impressed me most: they didn't just create a pretty visual identity. They understood the business model, built distinct voice tracks for each customer, locked down claims discipline to avoid greenwashing.
The guidelines went through multiple iterations and the team pushed back when needed. That's the kind of honesty you want in a partner. For a pre-launch brand, it's exactly what we needed.
Highly recommended for anyone building a premium consumer brand and wanting a partner who thinks like a founder.
Abhi Praful
Co-Founder, Crunch
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