top of page
Teraboo: Organic Kids Clothes and Accessories For First Time Parents
Brand strategy, identity and packaging for an organic newborn clothing brand from Bengaluru.
ABOUT THE PROJECT
Teraboo came to Suramya as a new brand looking to enter a crowded baby clothing market with a more premium, distinctive proposition.
The challenge wasn't simply to make baby clothes look good. It was to create a brand that could communicate comfort, convenience and conscious choice without falling into the familiar visual language of children's brands.
It needed to feel warm and playful without being childish so that the client can later go into maternity and other categories.
PROJECT TYPE
Brand Strategy & Identity
YEAR
2026
TIMELINE
>6 weeks
OUR SOLUTION
We found the opportunity in what Teraboo already did well: reducing the decisions new parents have to make. Taking it slow instead of rushing.
That became the foundation of the brand: minimal colours with a sweet, gentle & comfort vibe.
We needed a symbol for this slower, more considered way of doing things. The tortoise felt like a natural fit.
It also reflected Teraboo’s approach to conscious fashion: thoughtful, useful and made to last.
THE RESULTED IMPACT
Suramya's Impact On Hestia
Suramya helped Hestia update and rebrand their packaging range for kid's oral supplements in various natural flavours.
Before Suramya
ⓧ Unsure about brand visuals
ⓧ
With Suramya
✓ Distinct & Easily recognised by ICP
✓ An identity that can grow beyond newborns
ⓧ Easily forgotten packaging
✓ A clear product proposition
bottom of page