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FMCG Branding & Packaging Design That Drives Shelf Impact and Sales

In the fast-moving world of consumer goods, first impressions are everything. When your FMCG product hits store shelves or online marketplaces, you get just seconds maybe less to catch the shopper’s eye. If your packaging doesn’t scream “pick me,” your product risks being lost in the crowd.

 

At Suramya, a leading FMCG branding and packaging design studio, we ensure your brand stands out, speaks to the consumer, and converts shelf exposure into sales. We transform everyday products into brands people pick, trust, and return to by blending human psychology, brand storytelling, and functional design into every package and digital experience.

Our Branding
Process
We build brands through four core pillars designed for cultural impact and long term success.
Brand Strategy
We conduct in-depth market and competitor analysis, define your unique value proposition, and craft a brand narrative that instantly connects with your target shoppers. Your FMCG brand becomes more than an option it becomes the preferred choice in its category.
Brand Identity Design
We create logos, color palettes, typography, and visual guidelines that reinforce recognition across every SKU and category, building trust and familiarity in impulse-driven FMCG buying behavior.
Packaging & Product Experience Design

Packaging is the ultimate conversion tool in FMCG. We design retail- and e-commerce-ready packaging that communicates product benefits clearly, meets regulatory standards, and delivers strong shelf impact. Every pack acts as a silent salesperson, whether launching a new D2C product or expanding a retail portfolio.

UI/UX for FMCG E-commerce
We optimize FMCG product pages, digital storefronts, and marketplaces for seamless decision-making and higher conversions. From ingredient details and certifications to reviews and imagery, we make online browsing as compelling as in-store shopping.

Why choose Suramya?

As a top FMCG brand design and packaging studio, we specialize in FMCG branding, packaging design, and user-centered UI/UX. Our four-pillar approach unifies product storytelling, visual identity, and digital experience, ensuring your brand doesn’t just launch it lands, sticks, and sells.

Handled 100% by our in-house team

No external vendors. No patchwork work.

Specialised in wellness & Lifestyle Brands

Unmatched experience and Knowledge in the industry

One stop for every touchpoint your brand lives on

From branding & packaging to website - all in one place with Suramya

Ready to Transform Your FMCG Product Into a Brand That Sells?

Fill the form or call us on +91 93739 70195

Image by Jean-Philippe Delberghe

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What We Deliver

  • Full brand positioning & strategy documentation

  • Cohesive brand identity for the entire product line

  • Retail-ready packaging design (food, beverages, personal care, home care, etc.)

  • SKU-variant packaging templates & mockups

  • E-commerce storefront design (desktop + mobile)

  • E-commerce storefront design (desktop + mobile)

  • Brand collaterals: labels, cartons, shelf display design

  • Guidelines for scale-up ensuring future SKUs maintain brand consistency

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