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SuperYou by Ranveer Singh: Bold Branding, Playful Packaging, and the Road Ahead

  • Writer: Suramya Design
    Suramya Design
  • Oct 9
  • 3 min read
food brand image
image credits: CO designs.

When Ranveer Singh co-founded SuperYou with Nikunj Biyani, it wasn’t just about putting a celebrity name on a protein brand. The duo aimed to make protein fun, accessible, and something people actually want to eat. Launched in late 2024, SuperYou has quickly become one of India’s most talked-about protein snack brands—thanks to a mix of bold branding, playful packaging, and smart marketing.


Brand Identity: Fun Meets Functional


SuperYou’s brand identity is a perfect blend of energy, youthfulness, and reliability. Its tagline, “Protein Got MAAAAD Tasty”, immediately communicates the brand’s personality: serious about protein, but not serious about boring snacks.


The brand targets young urban consumers who want nutritious options without compromising on taste or fun. It’s not just a supplement; it’s a lifestyle choice, packaged in a way that fits seamlessly into modern, busy routines.


food brand image
mages used in this article are not designed or owned by Suramya. and are used for educational purposes only.

Logo and Visual Design: Bold and Recognizable


The SuperYou logo is clean, bold, and predominantly red, reflecting energy, excitement, and confidence much like Ranveer himself. The typography is straightforward but striking, ensuring the brand stands out on shelves and social media feeds alike.

The visual identity extends across all products and campaigns, creating a consistent and memorable look that reinforces the brand’s bold, playful personality.


Packaging That Pops


SuperYou’s packaging design is one of its strongest assets:

  • Vibrant colors and modern graphics make the protein wafers and chips instantly eye-catching.

  • Resealable pouches ensure convenience and freshness for consumers on the go.

  • Clear nutrition communication: Each product lists protein content, fiber, and other benefits upfront.

  • Sustainability: Packaging is recyclable wherever possible, appealing to eco-conscious consumers.


This combination of playful aesthetics and functional design positions SuperYou as a brand that’s enjoyable, responsible, and scroll-stopping.


packaging of food product
image credits : Co designs

Marketing: Celebrity Influence Meets Strategic Expertise


Super You Founders
mages used in this article are not designed or owned by Suramya. and are used for educational purposes only.

Ranveer Singh brings instant visibility, but Nikunj Biyani, co-founder of SuperYou, adds the strategic backbone. His expertise in retail, supply chain, and D2C execution ensures that SuperYou balances bold branding with smart business strategy.

Marketing campaigns focus on authenticity, humor, and relatable scenarios where protein snacks fit into daily life. This combination of celebrity appeal + strategic insight helps the brand resonate with both fans and serious snackers.


Product Range: Snacks That Deliver


SuperYou offers a diverse range of protein-packed products:

  • Protein Wafers: Chocolate, Choco Peanut Butter, Strawberry Crème, and Cheese, each with 10g of protein.

  • Multigrain Protein Chips: Super Masala, Pudina, Cheese & Tomato, and Sour Cream & Onion, with 10g of protein and 3g of fiber per pack.

  • SuperYou Pro Protein Powder: Vegan fermented yeast protein delivering 24g of protein per scoop with all nine essential amino acids.


This variety ensures the brand appeals to both casual snack lovers and fitness enthusiasts.


Pros and ❌ Cons


Pros:

  • Broad mass-market appeal, balancing taste and health.

  • Distinctive, memorable branding and packaging.

  • Celebrity + strategic leadership ensures credibility and scalability.

  • Accessible pricing compared to premium international protein brands.


Cons:

  • Celebrity-backed perception may raise skepticism about efficacy.

  • Bold, playful design might not appeal to minimalist audiences.

  • Balancing indulgence with health perception requires careful messaging.

  • Limited range beyond protein-focused snacks.

food brand image
mages used in this article are not designed or owned by Suramya. and are used for educational purposes only.

The Road Ahead: Key Takeaways


While SuperYou has made a strong entry into the market, its long-term success depends on evolving beyond celebrity-driven hype:


  • Authentic Storytelling: Communicate the brand’s purpose, mission, and how it fits into everyday life—making it feel like “my brand”, not just Ranveer’s.

  • Community Engagement: Leverage user-generated content and consumer stories to build trust and loyalty.

  • Ingredient Transparency: Highlight health benefits clearly without overclaiming “clean label” status.

  • Brand Independence: Foster a strong identity that resonates even without celebrity presence, creating a loyal consumer base.


SuperYou’s next step is about turning initial hype into enduring trust—through storytelling, strategic messaging, and community-led branding.


Want your brand to stand out like SuperYou? With scroll-stopping packaging, bold branding, and smart strategy?


At Suramya Design Studio, we specialize in creating brand identities and packaging designs that tell your story, connect with your audience, and build lasting loyalty.


If your brand would be a personality…which it would be?

Let’s craft your brand’s next big success. Connect with us today.



 
 
 

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